I’m working on a project to create an improved information architecture (IA) for a corporate website. To design a good IA , we first have to understand what our customers expect to do when they come to the site - so we’re doing Top Tasks research.
Top Tasks research is an essential component of every web manager’s tool box. If you’re not already familiar with it, focusing on top tasks is a research model developed and popularised by the customer experience specialist Gerry McGovern.
Check our Gerry’s amusing and engaging presentation to UX Brighton 2017 and Jeff Sauro's guide on how to conduct a top task analysis.